Created to promote Israeli music phenomena Adam Ben Ezra,
The YouTube Piano, part of the InstrumenTube Project, was the first ever annotated music instrument on YouTube and gained over 3,000,000 views!

It was featured on Mashable, BuzzFeed, Comedy Central (Tosh.0), TIME Magazine, CNet,  YouTube's official blog, Google's Presentation - The Creative Internet ,Israel's major television news channels and more.